What’s SEO and Why Should You Care?

What’s SEO and Why Should You Care?

So, you just want a yoga website and maybe don’t care or understand what is the big deal with SEO.  SEO is actually integral in driving traffic to your website.  If you don’t get site visitors, how will you increase your leads? How will you expand your customer base?

SEO, Search Engine Optimization, is a certain process one takes to help search engines find their website – to increase the ranking in the SERPS (search engine results page) and to be found by the right target audience.  Having an increased ranking means being at the top or closer to the top of the search engine results.

Think about any time you use Google, Bing, or any other search engine.  How many times have you gone beyond the first page to find what you’re looking for?  Very few people go past the first page. In fact, according to a 2014 Advanced Web Rankings study, the top 5 listings get more than 67% of all clicks, while only 5% of people will go beyond the first page.

A lot goes into getting good a ranking for your target keywords, but it’s definitely not impossible. However, be cautious of people that promise you overnight

results.  SEO is more of a long-term strategy.  Sure, you may be able to get a top rank quickly for a short time using some methods, but what you really want is that staying power.

Through doing your homework with keyword research and your target audience demographics, you can carefully craft and implement an SEO strategy that will deliver results.

There’s too much involved to go into all the details of creating an SEO strategy in this blog. However, we will be offering a few simple e-courses and webinars to better help you in the near future, so you can spend more time living your passion and less time researching SEO.

To be notified when they come available, feel free to message us through our contact form.